Our guest editorial regarding the Media is from Joseph Goebbels. 

“If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself.”

“Propaganda works best when those who are being manipulated are confident they are acting on their own free will.”

“A lie told once remains a lie but a lie told a thousand times becomes the truth.”

“There is no need for propaganda to be rich in intellectual content.”

“A media system wants ostensible diversity that conceals an actual uniformity.”

“It would not be impossible to prove [that] with sufficient repetition and a psychological understanding of the people concerned, that a square is in fact a circle.  They are mere words, and words can be molded until they clothe ideas and disguise.”

“The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.”

“We shall reach our goal, when we have the power to laugh as we destroy, as we smash, whatever was sacred to us as tradition, as education, and as human affection.”

“Today there seems to be only one absolute thing: relativism.”

“Not every item of news should be published.  Rather must those who control news policies endeavor to make every item of news serve a certain purpose.”

“The rank and file are usually much more primitive than we imagine.  Propaganda must therefore always be essentially simple and repetitious.”

“This is the secret of propaganda:  Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.”

“Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.”

“Think of the press as a great keyboard on which the government can play.”

“The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly – it must confine itself to a few points and repeat them over and over.”

“If you tell a lie big enough and keep repeating it, people will eventually come to believe it.  The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie.  It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.”

Epilogue:

“There will come a day when all the lies will collapse under their own weight, and truth will again triumph.”


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